| WhatsApp Marketing is one of the newest and most effective ways of reaching customers. The messaging application has achieved the third rank amongst the world`s most widespread social media platforms. Thanks to its extraordinary growth and fame and the introduction of WhatsApp Business, the app has become a budding avenue for many brands to be engaged with their current customers and prospects. 1. Create Broadcast Lists Broadcast lists serve as an ideal feature for sending relevant promotions to your contacts, and they can be used to engage and retain your customers. They comprise a cluster of recipients gathered together. Your contacts cannot see each other and will receive messages individually, just like you can segment your recipients in your mailing lists. 2. Use Group Chats Group chats enable group members to see each other and express their opinions to all those in the group. They are especially convenient when you want to stir up a discussion between your audience, e.g., by creating a group to warm up participants prior to a webinar or an offline event. It is also helpful in engaging clients in making buying decisions, especially amongst businesses that deal with expensive and elaborate products. 3. Craft and Develop A Product Catalog A product catalog is one of WhatsApp`s most remarkable features, enabling businesses to display all their products to their contacts. Up to 500 items can be added to the catalog, and your existing and prospective customers can browse through, ask questions, or share links to some products. Catalogs are handy for budding entrepreneurs or small businesses with no webpage. 4. Employ WhatsApp Statuses This particular feature lets you share multimedia files and texts with all WhatsApp contacts and receive their feedback. Anyone in your contacts can view your WhatsApp status for 24 hours, after which it expires. You can even use this incredible feature to share product updates, new product reveals, special offers, promotional codes, etc. | 
